法国娇兰携手于适耀启第四代黄金复原蜜精华暨三亚国际免税城，帝皇蜂姿快闪店限时登陆

2025年5月18日,法国娇兰怀揣着对美的极致探索精神,于cdf三亚国际免税城 C 区隆重举办帝皇蜂姿系列全新第四代黄金复原蜜精华发布盛典。法国娇兰护肤代言人于适亮相现场,与众多嘉宾们一同循着蜜蜂的足迹,共赴肌肤焕新之旅。

On May 18, 2025, Guerlain celebrated the launch of the new 4th Generation Abeille Royale Youth Watery Oil Serum with a grand event at CDF Sanya International Duty-Free Complex, Block C, Haitang Bay. Guerlain’s skincare ambassador Yu Shi made a special appearance, joining distinguished guests on a journey inspired by the bee—an emblem of beauty, renewal, and transformation.

传奇「蜂」采,愈见新生

From Bee to Beauty — A Journey of Renewal and Radiance

自1828年肇始,法国娇兰以百年时光淬炼,稳居世界顶级美妆护肤殿堂。品牌始终秉持对自然与美的极致追求,持续缔造着在护肤、香水和彩妆领域的璀璨传奇。蜜蜂,作为始终贯穿于娇兰发展的核心元素,翩跹于品牌的每一部美学篇章,赋予娇兰跨越时光的灵动灵感与鲜活生命力。

Since its founding in 1828, Guerlain has devoted nearly two centuries to the pursuit of beauty. With unwavering dedication, the House has remained a paragon of luxury in the realms of skincare, fragrance, and cosmetics. At the heart of its heritage lies the bee—a timeless emblem of nature’s generosity and transformation, and an enduring muse for Guerlain’s creations.

在新品发布会现场,法国娇兰首献融蕴三种黑蜂蜂蜜与蜂王浆成分的菁华之作——第四代黄金复原蜜精华闪耀登场,革新呈献帝皇蜂姿系列。新品延续了娇兰帝皇蜂姿系列对蜂制品卓效护肤的深入探索,并凝聚了娇兰科研团队15年的潜心专研以及9项专利技术的坚实支撑下,缔造娇兰全新配方,滴滴深修护,一抹快修纹,聚焦肌肤的自我修护机制。

首次精挑细选了三种来自不同纯净之地、拥有卓越修护功效的黑蜂蜂蜜——法国乌埃尚岛蜂蜜、爱尔兰康尼玛拉蜂蜜和挪威绰斯特德蜂蜜,再融入娇兰专属渠道的蜂王浆,配方99%源自天然成分,能够令肌肤丰盈饱满,焕现迷人光泽。

At the event, Guerlain proudly unveiled its latest innovation—the 4th Generation Abeille Royale Youth Watery Oil Serum. Powered by three rare black bee honeys, this exceptional serum is the result of 15 years of research, nine patents, and remarkable scientific expertise—all captured in a single Guerlain bottle to deliver deep repair from the first drops.

Sourced from the pristine regions of Ouessant Island, Connemara, and Trofors, the repairing concentrate of black bee honeys is blended with exclusive royal jelly to form a 99% naturally derived, microbead-infused texture that melts seamlessly into the skin. The formula penetrates deep into the epidermis, reactivating the skin’s self-repair mechanisms to restore firmness, boost radiance, and visibly reduce wrinkles.

活动当日,在现场热烈的欢呼声与期待目光中,法国娇兰品牌护肤代言人于适惊喜现身。活动现场熠熠生辉,光芒四射的他,率先为众人揭秘第四代黄金复原蜜精华的焕肤奥秘,一滴轻触肌肤,即可开启深度修护,快速强韧肌肤屏障,为肌肤构筑坚固防线,抵御外界刺激。使用1小时后,肌肤即刻呈现年轻饱满之态。谈及熬夜拍戏后的护肤秘诀,于适也大方透露:“熬夜后我会多涂两滴复原蜜,这样第二天皮肤依旧透亮,上妆也更加服帖。”

To the delight of the crowd, Guerlain’s skincare ambassador Yu Shi made a surprise appearance to rapturous applause, lighting up the event with his radiance and charm. He revealed the secret behind the new 4th Generation Abeille Royale Youth Watery Oil Serum:

AFTER 1 DROP: Deep repair begins, fortifying the skin barrier and helping it resist everyday stress.

AFTER 1 HOUR: Skin appears visibly plumped with youthful vitality.

When asked about his go-to after late-night shoots, Yu Shi shared, “After long nights of filming, I always apply a couple of extra drops. By the next morning, my skin looks fresh and glowing, and makeup glides on effortlessly.”

活动临近尾声,于适携手法国娇兰亚太区旅游零售渠道销售总监Caroline Limbourg与中免集团三亚市内免税店有限公司副总经理张彬女士合影共同定格这一闪耀时刻,瞬间点燃现场热烈氛围。

As the event drew to a close, Yu Shi joined Ms. Caroline Limbourg, Travel Retail Sales Director of Guerlain APAC, and Ms. Zhang Bin, Deputy General Manager of China Duty Free Group (CDFG) Sanya, for a commemorative photo, capturing this radiant moment and igniting a wave of excitement throughout the venue.

随后,于适前往法国娇兰帝皇蜂姿快闪店沉浸式探索体验。作为中国旅游零售首个快闪店,以开放式空间设计为基底,通透的空间搭配简洁明快的线条,简约中尽显奢华,通过5区之旅优雅的设计和故事讲述,让这段传奇栩栩如生。

初入蜂巢:踏入法国娇兰的沉浸式世界,探寻以蜜蜂为动力的护肤传奇。

探索科技:从第一滴开始深度修护,揭开源自蜜蜂的成分所具有的非凡修护力,感受全新深度修护配方背后的创新之处。

沉浸自然:沉浸虚拟现实之旅,见证娇兰采集珍稀蜂蜜的纯净自然环境,彰显娇兰对自然和可持续发展的承诺。

护肤仪式:享受个性化的护肤咨询,领略第四代黄金复原蜜精华的质地和焕活功效。

焕肤礼赠:旅客可选购旅行零售专享护肤好物,于蜂蜜咖啡站品味蜂蜜主题美食,并于社交媒体分享体验,即可获赠限定豪华行李牌。

法国娇兰帝皇蜂姿快闪店将于5月1日至5月29日期间限时开放,引领用户开启一场融合科技、奢护与自然的多感观探索之旅,深入了解娇兰以蜂类成分为核心的护肤科学。

Following the launch, Guerlain skincare ambassador Yu Shi embarked on a multi-sensory journey through science, luxury, and nature at the Abeille Royale Pop-Up—the first of its kind in Travel Retail China. Designed around an open and transparent layout, the space blends sleek architectural lines with refined elegance, guiding visitors through a five-zone immersive experience that brings the Abeille Royale story to life.

Enter the Beehive: Step into Guerlain’s immersive world and discover the legacy of bee-powered skincare, brought to life through elegant design and storytelling.

Reveal the Science – Deep Repair From The First Drops: Uncover the exceptional repairing power of bee-derived ingredients and the innovation behind the NEW Deep Repair formula.

Immerse in Nature – VR Experience: Witness the pristine natural environment where our rare honeys are sourced, through a virtual reality journey that celebrates Guerlain’s commitment to nature and sustainability.

Indulge in the Ritual: Enjoy a personalised skincare consultation, highlighting the unique texture and rejuvenating benefits of the Youth Watery Serum.

Glow & Gift: Discover exclusive Travel Retail skincare offerings and unwind at the Honey Café, featuring honey-inspired F&B delights. Share your experience on social media and receive a complimentary Guerlain luxury luggage tag — a special gift available only at this pop-up.

Open from May 1 to May 29, the Abeille Royale pop-up invites travelers to discover Guerlain’s bee-powered science through a multi-sensory journey rooted in nature, luxury, and innovation.

在未来,法国娇兰将继续秉持对美的不懈追求,以创新科技与卓越品质,携手品牌护肤代言人于适,为全球消费者带来更多惊艳的护肤体验,续写“蜂”采传奇,让肌肤焕新之旅永不止步。

Looking ahead, Guerlain will continue to pursue beauty through innovation and excellence. In partnership with ambassador Yu Shi, the brand remains committed to offering extraordinary skincare experiences worldwide—honoring the legacy of the bee and advancing the art of renewal, drop by drop.